Main Issues: Use lean marketing to expand territory.
The Lean project aimed to structure a very Lean way of delivering expansion of their very niche business using smart online techniques. Their plan was to set up a virtual office in the UK with a local VOIP phone number and uk web address that allows the company to establish a presence for much less cost.
A full flow analysis of the business’ online presence was undertaken to highlight the opportunity to minimize planned spend. Lean thinking was used to define new ways to reduce Google ad-word cost per click advertising from potential minimum spend of minimum €2,000 per month to €500 per month. Similar targets were also achieved using clever organic SEO methods and processes as outlined in their online strategy report.
