As an approved Enterprise Ireland Consultant on the Digitalisation Voucher scheme I work with organisations to identify and implement a digital transformation that brings growth to their business.
Case Study: Established Business Looking for Growth
Award winning Direct Wholesale Kitchens have a reputation for completing projects of the highest standard, delivered within budget and on time. Up to eighty people are directly employed at their manufacturing base in Edenderry, County Offaly.
As lead consultant to the digitalisation project, I was engaged by the management team to complete an analysis of their digital presence and online customer journey at the company. From this we created a plan to implement a suitable digital transformation project that would identify appropriate technology and boost their online presence and ultimately drive growth.
Goals and Outcomes
We set some general goals which included increasing digital lead generation by a factor of 100%. We started by educating the management team on what could be achieved by implementation of appropriate technology. We then identified some processes that could be completely removed by technology and automation. Following that was the re-skilling of employees to boost the overall uptake and implementation of digital tools. Continuation was important so we trained a few key staff allowing them the skills to carry on the delivery of the digitalisation project once the initial project was complete.
The benefits to the company
With better use of digital tools, better tracking and automation of customer online queries the management had a greater understanding of the potential of this new online strategy. The sales team put in place a more proactive planning and scheduling approach to lead generation projects leading to increase in qualified leads of 100%. Increased revenue means the company can now plan to engage appropriate online advertising to boost sales and increase revenue at different times of the year.
The company has engaged with their key marketing staff to concentrate on continual improvement and upskilling in digital technology. The whole team are more conscious of their positive impact on the business’s future growth.
Growth and Increased Revenue
This digital project led to more streamlined processes within the organisation which resulted in increased growth and revenue. The Digitalisation Voucher Scheme is supported by Enterprise Ireland and is available to qualifying organisations. To find out if your business could benefit from this scheme please get in touch with AppAdvisor today.