# Case Study: PrintOn

> PrintOn is a Galway-based custom apparel and print-on-demand business. Facing rising retail costs and fragmented operations, the company needed to streamline…

Canonical: https://appadvisor.ie/case-study-printon/
Last updated: 2025-10-08

- May 7, 2025
- 1:16 pm

## Business Overview

PrintOn is a Galway-based custom apparel and print-on-demand business. Facing rising retail costs and fragmented operations, the company needed to streamline processes and shift to a more scalable and efficient business model.

### Project Objective

To unify eCommerce, point-of-sale, customisation, and customer engagement into a single, modern platform that cuts costs and boosts efficiency.

### Key Challenges

- Expensive legacy POS and disconnected WordPress website
- Manual customer follow-up and fulfilment steps
- No integration between design, ordering, or communication tools
- High overhead due to retail rental and system fragmentation

### Digital Lean Transformation

- Consolidated all systems into one eCommerce and POS platform
- Enabled online design previews, automated updates, and chatbot support
- Shifted to a showroom/local pickup model enabled by better digital tracking
- Automated fulfilment workflows and reduced manual tasks by over 50%

### Results & Outcomes

- **€8,000+ annual savings**  by eliminating retail and POS overhead
- **20% online revenue lift**  within 3 months via email automation and cart recovery
- **30% drop in order status queries**  thanks to real-time tracking and chatbot
- **10–15 hours/week saved**  by the owner, now reinvested into marketing and strategy

“Digitally rewiring our business gave us the tools to grow with less stress. The automation doesn’t just save time—it gives our customers a smoother experience.”

Diana Mahon, owner.

LinkedIn

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