Business Overview
PrintOn is a Galway-based custom apparel and print-on-demand business. Facing rising retail costs and fragmented operations, the company needed to streamline processes and shift to a more scalable and efficient business model.
Project Objective
To unify eCommerce, point-of-sale, customisation, and customer engagement into a single, modern platform that cuts costs and boosts efficiency.
Key Challenges
- Expensive legacy POS and disconnected WordPress website
- Manual customer follow-up and fulfilment steps
- No integration between design, ordering, or communication tools
- High overhead due to retail rental and system fragmentation
Digital Lean Transformation
- Consolidated all systems into one eCommerce and POS platform
- Enabled online design previews, automated updates, and chatbot support
- Shifted to a showroom/local pickup model enabled by better digital tracking
- Automated fulfilment workflows and reduced manual tasks by over 50%
Results & Outcomes
- €8,000+ annual savings by eliminating retail and POS overhead
- 20% online revenue lift within 3 months via email automation and cart recovery
- 30% drop in order status queries thanks to real-time tracking and chatbot
- 10–15 hours/week saved by the owner, now reinvested into marketing and strategy
“Digitally rewiring our business gave us the tools to grow with less stress. The automation doesn’t just save time—it gives our customers a smoother experience.”
Diana Mahon, owner.
