# Cornmarket Dental case study: Taking the pressure off the front desk at a Limerick dental practice

> How Cornmarket Dental used the Local Enterprise Office's Digital for Business programme to plan a calmer front desk and better use of the systems it already has.

Canonical: https://appadvisor.ie/our-work/cornmarket-dental/
Last updated: 2026-10-16

| At a glance |  |
|---|---|
| Client | Cornmarket Dental |
| Sector | Dental clinic |
| County | Limerick |
| Programme | Digital for Business, Local Enterprise Office |
| Year | 2026 |
| Focus areas | AI automation, Booking and scheduling, CRM and customer records, Data and file management |

## The objective: A busy practice with a front desk under pressure

Cornmarket Dental is a busy Limerick dental clinic, trading since 2016 with a team of around twenty. It runs on a digital core rather than paper.

Its systems sat separately and did not talk to each other, so information was re-keyed by hand and no single view carried a patient from enquiry through booking to follow-up. The pressure point was the front desk, where a very high volume of calls meant booking was the biggest daily frustration and missed calls meant lost appointments.

## Our approach: Take the pressure off the phones, and join up the patient's path

Through the Local Enterprise Office's Digital for Business programme, AppAdvisor reviewed how patients reach the practice and set out a plan to take the pressure off the front desk.

The recommendations focused on three areas.

- **An AI receptionist**: To answer overflow and out-of-hours calls, and book, reschedule and cancel around the clock, so a skilled receptionist is freed from callback duty.
- **One patient inbox**: Messaging channels pulled onto one screen that the whole team can book from.
- **Secure email for patient data**: Practice email moved onto a secure setup with two-step verification and European data residency.

> “I had the pleasure of working with Joe and Jack while going through the Digital Growth Voucher process, and I genuinely couldn’t recommend them highly enough.

From the very beginning, both Joe and Jack were incredibly helpful, knowledgeable and approachable. They took the time to explain everything clearly, answered all of my questions and made what could have been a complicated process feel straightforward and manageable.

What stood out most was how supportive and patient they were throughout the entire process. They were always available when I needed guidance and went above and beyond to make sure I understood each step and felt confident moving forward.

It was a real pleasure working with them. Their professionalism, expertise and genuine willingness to help made such a positive difference to the experience.

I would highly recommend Joe and Jack to any business looking for guidance and support with their digital growth. I am very grateful for all their help.”
>
> Rita O’Dowd, Cornmarket Dental

## The outcome: A calmer front desk and a connected view of the patient

A clear plan to catch the calls the team cannot reach, bring every message channel together and protect patient information.

A modern cloud practice management system was also set out as a longer-term option across the practice.

What the business received:

- A review of how patients reach the practice
- A plan for an AI receptionist, a unified inbox and secure email
- A longer-term option for practice management

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