Business Overview
Sara Duffy is a freelance makeup artist specialising in bridal beauty. With a strong personal brand and growing product line, her business faced increasing demand but lacked the digital infrastructure to scale.
Project Objective
To consolidate bookings, client communications, and retail into one streamlined digital ecosystem, enabling growth while reclaiming owner time.
Key Challenges
- Manual quoting and scheduling over DMs and email
- Disconnected product sales and service offerings
- Inefficient mobile website and poor conversion rates
- Time-consuming admin limiting capacity to grow
Digital Lean Transformation
- Helped to scope a new mobile-optimised WordPress site integrating bookings and eCommerce
- Embedded CRM automations to manage confirmations, reminders, and client onboarding
- Integrated Instagram and other socials to drive traffic and increase brand consistency
Results & Outcomes
- 6–8 hours/week saved by automating bookings and client comms
- Professionalised client experience through automated CRM workflows
- Integrated product sales led to upsell opportunities and increased order volume
- Stronger online brand presence drove more traffic and engagement
Quote from Sara Duffy
“Having all my services and shop in one place has made it easier for my clients—and for me. I can now focus on expanding, knowing the day-to-day is taken care of.”
