Digital For Business

Digital For Business

What is Digital For Business?

Digital for Business is a Local Enterprise Office (LEO) initiative designed to give micro and small Irish businesses a competitive digital edge. It provides fully funded access to expert consultancy to help identify, assess, and implement effective digital solutions.

Digital For Business

Impact on Businesses

Digital For Business

Key Components:

Assessment

Review current systems to identify operational gaps.

Fully Funded

Optimisation

Real Impact

Implementation Guidance

Digital For Business

Quick Checklist

Do You Have These Issues? Does this sound like you?

We are here to help

We help Irish SMEs work smarter by combining Lean thinking, sustainability practices, and digital systems now enhanced with AI.

Digital For Business

Digital for Business Process Flow

Helping your business work smarter with the right digital tools — up to 50% funding available

Step 1: Apply for the Digital for Business Programme

What it is:

A free, independent digital assessment from your Local Enterprise Office (LEO)-Delivered by an approved consultant (like AppAdvisor) to help your business identify how digital tools can improve productivity, efficiency, and growth.

Apply Online:

Digital for Business Application Form → Contact your LEO office

Information needed for the application:
  • Business details and promoter contact info
  • Trading start date, business structure
  • Turnover and employment levels
  • Description of your current operations
  • Goals for the digital project (e.g., CRM, booking, website)
  • Name of project lead within the business
  • Confirmation of previous state funding
  • Signed GDPR and FOI consent

Once your application is approved:

  • We meet with you onsite or online
  • We go through your current digital tools and business challenges
  • You’ll receive a Digital for Business Report including:
    • Independent, software-agnostic analysis
    • Digital process gaps and inefficiencies
    • Suggested tools (CRM, accounting, booking systems, etc.)
    • Cost estimates and timelines for implementation
    • Readiness to apply for funding
  • The report is yours to keep
  • You are free to choose your own suppliers of software(we are not resellers)

It is important to note that whatever software or solutions is listed on your Digital for

Business report – is the only list that can be used by you to claim funding after step 3 below

What it is:

Co-funding to help implement digital tools that will improve productivity and competitiveness. Funding covers up to 50% of eligible costs, to a maximum of €5,000 (on a €10,000 spend).

Apply Here:

Grow Digital Grant Details → contact your LEO office

Covers NEW software subscription costs and implementation and training fees- does not cover existing software expansion or hardware upgrades.

Examples of eligible tools:
  • Customer Relationship Management (CRM) systems
  • Cloud-based accounting or payroll
  • Online booking or scheduling platforms
  • Workflow and project management tools
  • E-commerce platform subscription fees (e.g., Shopify)
  • Digital quoting, invoicing, or job tracking systems
  • Secure cloud file sharing and backup
  • Automation tools (e.g., ManyChat, Zapier, Meta Scheduler)
What you’ll need for the Grow Digital application:
  • Completed Digital for Business Report
  • Tax Supplier quotation(s) for proposed software or service
  • Tax Clearance Access Number
  • Recent financial accounts
  • Summary of how the tool will improve your business

Note: Tools must not be purchased before funding approval.

Timelines
  • Digital for Business application approval: ~1 week
  • Consultation and Digital report: ~2–3 weeks
  • Grow Digital grant approval: ~2–4 weeks  Project must be implemented within 6 months

Proven Impact

Case Studies

AppAdvisor is a business improvement consultancy with over 35 years of operational experience. We help Irish businesses cut admin, reduce costs, and simplify operations using innovative, AI-powered systems and proven process improvement methods.

From process automation to more intelligent decision-making, we embed practical AI tools into every stage of your business improvement journey.

Joe Connaughton

'Mankind’s purpose in life is to pass on wisdom'

Joe Connaughton brings over 35 years of experience in business, technology, and sport to his role as senior consultant at AppAdvisor. His method is grounded in one principle: work smarter, not harder – now with the most transformative tool yet: Artificial Intelligence.

Joe has lived through multiple technology revolutions: the rise of personal computing in his early days when he founded a very successful ICT support company. Also, the spread of enterprise IT, and the explosion of mobile and cloud systems in his second business venture in an internationally focussed mobile app publishing company. Each changed the way businesses operate. However, none compares to AI, a shift so profound that it redefines productivity, decision-making, and how work itself is done.

His background spans enterprise IT deployments, operational leadership in small to medium-sized enterprises (SMEs), and three decades of competitive sport. He has seen how complexity, jargon, and trend-chasing derail progress. His approach strips that back: use the right tools, simplify and apply them with discipline, and always focus on tangible business outcomes.

At AppAdvisor, Joe integrates practical AI into business improvement, not hype, but real gains in time, cost, and clarity. From workflow automation to predictive planning, he helps clients adopt AI as part of a bigger strategy rooted in Lean principles, strategic foresight, and cultural clarity.

Joe doesn’t follow trends; he aligns tools with purpose. In today’s noise-heavy landscape, his value lies in cutting through it.

Joe(y) is a former Roscommon GAA player and now a fanatical supporter, an occasional cyclist and a very poor golfer.

Jack Connaughton

Jack leads AppAdvisor's AI advisory and digital strategy work. He holds a First Class Honours degree in Business Information Systems from the University of Galway, is CompTIA Security+ certified, and has worked with SMEs across Ireland, the USA, Canada and Australia on cloud systems, automation, cybersecurity and practical AI.

Where Joe brings decades of business judgement, Jack brings the detail: the right tools, workflow automation and AI strategy. Our work is advisory first, and when a client wants hands-on help putting the plan in place, Jack can take that on privately.

The goal is simple. Make technology serve the business, not the other way around.

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