01 · The objective
Urban Sports supplies gym equipment online from Offaly. Its online store had grown overloaded and slow, and broke whenever changes were made.
Analytics did not track orders properly, so it was hard to measure the effect of advertising. Enquiries arrived across several channels and could slip, while stock in the accounts did not always match website sales.
02 · Our approach
Through the Local Enterprise Office's Digital for Business programme, AppAdvisor ran a website audit, identified the tools and fixes to lift performance, and set out a developer brief so the work can be carried out by a specialist.
The recommendations then looked at the business behind the website.
A clear list of what to fix on the website, written up as a brief a developer can work from.
A CRM for enquiry and quote follow-up, with orders, invoices and stock syncing through to the accounts.
Proper analytics, and AI to help produce marketing content in house instead of outsourcing it.
“Joe's digital programme gave us a clear, practical roadmap for growing Urban Sports online, and the support throughout was genuinely hands-on and easy to work with.”
03 · The outcome
The aim is fewer missed enquiries, more accurate stock and clearer reporting on what the advertising is doing.
The business has the audit, a developer brief and a full system proposal, so it knows what to do and in what order.
Chartered surveyors and property · RoscommonREA Seamus CarthyA clear digital roadmap that connects property inspections with the office and supports a more responsive client service.
Cloud accountancy · TipperaryAer AccountsA young practice organised for growth, with a website mock-up, hosting guidance and plenty of AI advice.
Dental clinic · LimerickCornmarket DentalA plan to take the front desk off the phones, with an AI receptionist and one connected inbox.
Most of our clients qualify for Local Enterprise Office funding. Book a free consultation and we will tell you honestly what would help.
