01 · The objective
Sásta Skin Health is a skincare brand in Laois that sells through pharmacy and health-store stockists as well as its own online shop.
The website had grown cumbersome with tools added on over time, and it did not guide customers clearly from learning about the products through to buying and reordering. The shop and the email system were only partly connected, so follow-up with customers still took manual work.
02 · Our approach
Through the Local Enterprise Office's Digital for Business programme, AppAdvisor ran a website audit and mapped one connected setup that guides customers from learning to purchase and repeat orders, and that the small team can run day to day.
The recommendations focused on three areas.
A store with a product quiz and reviews, and a clear path from learning to purchase and reorder.
A CRM for stockist and trade contacts, so follow-up is not left to memory.
An online learning platform for the brand's education work, and marketing ideas and instructions documented for the team to follow.
“We worked with Joe and Jack from App Advisor with our application for Grow Digital Voucher. They were so helpful and supportive throughout the process. They are skilled in what they do, very clear and knowledgeable, I would highly recommend going with them as a team to position your business for success in digital.”
03 · The outcome
A clear plan for a shop that guides customers from learning to buying and reordering, with stockist records, an online learning platform and content behind it.
The team also has marketing ideas and instructions in writing, with marketing best practice documented, and a full system proposal giving the order to work in.
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Most of our clients qualify for Local Enterprise Office funding. Book a free consultation and we will tell you honestly what would help.
