01 · The objective
Lemonfield is a long-established garden ware supplier in Limerick, serving around 400 regular trade customers through its online shop.
The site was slow and awkward for repeat buyers, with prices missing in places and no simple way to reorder. Orders placed online were printed and typed again into a legacy accounting package, so the stock shown on the site did not match the warehouse. Warehouse picking still ran on printed lists, and there was no central customer record for follow-up.
02 · Our approach
Through the Local Enterprise Office's Digital for Business programme, AppAdvisor ran a website audit and mapped a trade shop joined up to the back office. The work was staged so the lower-risk website fixes come first, ahead of the bigger system changes.
The recommendations focused on three areas.
Trade pricing and one-click reorder for returning customers.
The webshop feeding the accounts so nothing is rekeyed, with a tidier picklist and warehouse flow.
A CRM to follow up with the 400 trade customers, with cloud accounting, website security and GDPR behind it.
03 · The outcome
The business took forward the B2B ordering improvements and a set of website changes, the lower-risk fixes first: trade pricing, one-click reorder and an easier site for repeat buyers.
Behind those, the plan joins online orders to the accounts and the warehouse, and gives the business a record of every trade customer for follow-up.
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